![]() ![]() Learn more.Running an eCommerce business isn’t always as simple as many would think, especially if you are just starting. Don't say: "We create the best possible digital products to bring knowledge to people worldwide. ![]() Instead of writing, “Click here,” consider writing something along the lines of “Learn more about our rewards program.”īecause you want to ask readers to do something in your blog post, you want your CTA to be about them, not about you. For instance, if you write "Pricing" on a button where you want people to click, it might not be as effective as "Pick your plan."Īlso, keep in mind that your CTA needs to be straightforward and tell readers exactly what they can expect on the other side of the link. Make sure that your CTA starts with an action verb that pushes readers to take action. You won't get people to do something unless you tell them exactly what they need to do. There is a reason why a call to action has the word Action in it. The CTA encourages e-commerce entrepreneurs to take action because it promises to solve this problem. In other words, they've reached a plateau and are looking for ways to restart their growth. The reason why they are interested in this is probably that their business growth has started to taper off. How does it meet the audience’s needs in their stage of the buyer’s journey?Īpparently, e-commerce entrepreneurs – the target audience of this blog post – are looking to learn about where things are headed in e-commerce. The CTA here is: Download a guide about 7 Retail Strategies to Overcome a Growth Plateau. A CTA should meet the needs of your audience in their stage of the buyer’s journey by offering something valuable – something that solves their problem and moves them to the next stage of their journey.įor example, let's look at this blog post created for top-of-the-funnel readers on the BigCommerce blog "Ecommerce Trends That Are Powering Online Retail Forward." This means that your CTAs are going to be different depending on who is reading your content, what their goals and motivations are, and what they would care to do next. They have different goals and different awareness levels.Įvery page on your website needs to be targeted at a specific audience and aligned with a specific stage of awareness. ![]() People who come to your website are all different. What many businesses misunderstand about CTAs is that you can't just put the “Contact us” form or button on every page and expect everyone to click on it. What makes a good CTA, which CTAs you need, where to place them, what the best examples of calls to action look like. In this blog post, we want to dive into one of the most important yet often overlooked tools on your blog – call-to-action. Your content is top-notch, you have high organic search rankings, but there’s one problem… you still aren’t seeing results.Īre your blog posts not good enough? Are you targeting the wrong audience? Do you need to do videos instead of blogging? Before you start thinking about who you need to fire, answer this first: did you ask your reader to subscribe to your newsletter, download your lead magnet, or whatever it was that you wanted them to do? In other words, did you give them a call to action (CTA)? You've invested a lot of time and energy into building your website. ![]()
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